ANCHOR A mid-point=> How much would you expect to pay for this course you just created?1) At what price would this course begin
to feel expensive?
2) At what price would this course begin
to be too expensive where you couldn't see yourself considering the investment?
3) At what price would this course begin
to feel inexpensive?
4) At what price would this course begin
to be so inexpensive would question the quality?
1 comment:
DESCRIPTION
==> Survey where respondents
evaluates series of 5 pricing
questions from "too cheap"
to "too expensive."
==> KEY BENEFITS
-Easy to interpret
-Identifies range of acceptable price points
-Provides basis to assess pricing strategies
==> Drawbacks
-Not built upon strong theoretical framework
-Sensitive to product context (brand, attributes, etc.)
-Requires respondent to understand product offering /concept
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